Founder of On Target Living

This period laid the foundation for what On Target Living is today. In 1994, Chris created the V.1 of the Food Target, which led to the launch of Total Body Fitness in 1995 — the company’s original name.

In 2006, the brand officially became On Target Living, after his signature Food Target and coinciding with the release of Chris’ first two books: On Target Living Nutrition and On Target Living Cooking.

1st Employees

Every great story has its cast of characters, and On Target Living is no different. Dawn Miller holds the honor of being our very first official employee (kept the ship moving). Meanwhile, Coach Tab Jackson never really worked… unless a camera was around. And of course, Sherri Nordmann was the powerhouse behind sales, helping bring the On Target Living message to audiences all over the world.

Together, this crew made OTL feel less like a company and more like a movement.

Speaking & Superfoods

This was a period of exciting growth for On Target Living as Chris’ twins, Matt and Kristen, officially joined the team. Kristen brought her expertise as a registered dietitian and speaker, while Matt stepped into the role of President and keynote speaker.

In 2015, On Target Living launched OTL Essentials, with the help of Mark Pawlowski — a line of superfoods and supplements designed to give clients and customers easier access to the foundational health products the company recommends.

REST EAT MOVE Podcast

During this period, On Target Living shifted its focus to bringing the mission directly to consumers. The goal was to create space and resources for public use and conversation, extending beyond the stage. In 2018, the company built its headquarters in Bath, Michigan, a hub for wellness and connection.

A year later, in 2019, the My On Target Living app was launched, marking a new era. The company’s direction evolved from being centered on public speaking and books to embracing podcasts and videos, reaching more people in new ways.

Virtual Speaking

When COVID-19 disrupted in-person events — which accounted for nearly 90% of On Target Living’s revenue — Matt, Chris, and Kristen had to pivot fast. Within months, the team transitioned from live stages to virtual platforms, delivering more than 600 virtual presentations to audiences across the world.

This shift not only kept the mission alive during uncertain times but also expanded On Target Living’s global reach, proving the team could inspire and educate anywhere, anytime.

YOU HAVE THE POWER

On Target Living has grown into an education-based wellness brand built on the simple framework of REST | EAT | MOVE. The team continues to inspire audiences through keynote presentations, workshops, and digital content — making health simple, sustainable, and accessible. Alongside education, On Target Living offers its own line of essential superfoods, including Alaskan Cod Liver Oil, Spirulina, Chlorella, and Frozen Wheatgrass Juice, giving people direct access to the nutrient-dense products needed to fuel their best life.

The mission remains the same: to help people feel their best so they can do their best in work, play, and everyday living.