The Food Target

Did you know that our On Target Living name comes from our signature Food Target? After many years of personal training at the Michigan Athletic Club,  Chris Johnson realized that he had to make eating healthier simpler and easier for people. Rather than focusing on calories and quantity of foods he wanted people to realize the power of upgrading the quality of their foods and beverages. This led him to develop the Food Target in 1994.

In 2006, Chris developed a new company, brand, and logo centered around the signature Food Target that we now call On Target Living.


And in 2015 we upgraded the Food Target to include a mini Food Target which is broken down into beverages, condiments, and sweeteners/flavors. That’s right–everything can be upgraded–even the Food Target!

So here’s how the Food Target works. As you get closer to the center green circles–the healthier the foods and beverages will be. You will find these foods to be the most nutritious, least expensive, most affordable, and the most flavorful. As you focus on improving the quality of the foods we are eating, the less likely you are to overeat or have to worry about counting calories or anything for that matter. These foods will make you feel nourished, satisfied and are super delicious–which is why we call them superfoods! Did you know that flavor actually comes from nutrients? 

This food target was designed to teach quality over quantity since we know calories are not created equal. The body needs carbs, proteins, and fats but it just depends on the quality of these things that we are choosing. Focus on the majority of your food choices coming from the center two green circles.

Consider the Food Target your ultimate guide to shopping, cooking, and eating! It’s not about giving anything up, it’s about improving the quality of all of the foods you are eating and making everything better. You can also think of the Food Target as a mindful eating guide—it helps you to be aware of where your food choices fit and how you can start to improve them keeping in mind how often and how much you indulge.

The Food Target can also help you to add more balance to your meals. Simply combine a carb, protein, and fat from each section of the Food Target to make your meals not only healthy and balanced, but flavorful and delicious.  Get creative in the kitchen and experiment with these center target Superfoods for super-nutrition and super-flavor! You can also check out our delicious guide for getting the “target to your table.”

Use the Food Target as your ultimate food guide.  Take it with you everywhere.  Share it with your family and friends.  It is a nice reminder that you can always make simple upgrades to better health with one small step at a time.

Click here to order your very own laminated copy! We also have a Kid’s Food Target.

At On Target Living we teach a lifestyle that is centered on rest, eat, and move and we have a big emphasis on quality and making everything better. You will find that when it comes to resting, eating, and moving—it’s all about quality. Plan for 7-8 hours of quality sleep each night or down time each day, choose healthier foods by using the Food Target and reading the ingredient list, and move your body daily!

As you start to improve the quality of your lifestyle choices, the more results you will start to see.