21-Day EAT Challenge

Focus on foods you CAN eat vs. foods you CAN’T eat
with the 21 day eat challenge.

Welcome to the 21-Day EAT Challenge.

This challenge focuses on eating high quality foods (superfoods) for 21 days straight. These superfoods are designed to help you achieve your goals and see maximum results. As you incorporate more superfoods and healthier upgrades, the less likely you are to overeat or feel the need to count calories. Quality over quantity baby! Most diet programs are focused on elimination, what makes On Target Living’s methodology unique is our focus on upgrading. We are going to teach you how to focus on what you CAN/SHOULD eat vs. what you can’t eat.



Eat in the center 2 green circles of the food target for 21 days straight (Food Target®)

21 day EAT challenge pyramid diagram


  1. Detoxify/Cleanse-Eliminate toxins from the body
  2. Fuel- Give your body the fuel and energy to feel your best
  3. Habits-you will learn amazing eating habits that you can sustain

Give yourself 21-days and we guarantee you will feel your best!


  • Exclusive EAT Guide based on the Food Target®
  • Target to Table Challenge Cookbook PDF
  • Daily motivation and education emails
  • LIVE Virtual sessions
  • Community

Frequently asked questions

This challenge emphasizes eating more anti-inflammatory and alkaline-forming foods including fruits, veggies, superfoods, and ancient grains.

Caffeinated teas and coffee tend to naturally be more acid- forming in the body. 

If drinking tea- choose organic antioxidant- rich green tea or naturally caffeine free herbal teas like chamomile, ginger, peppermint, and licorice root.  If drinking coffee, choose organic, when possible, as it will be free of synthetic fertilizers and pesticides. 

If organic is not available, choose higher quality varieties or coffees that follow fair trade and environmental farming practices.  Fair trade usually means the farmers are treated better and therefore produce a higher quality product that is more sustainable for the grower and the land.  

We encourage you to have water be your beverage of choice during this challenge as it provides natural calorie- free energy.  Aim to drink ½ your body weight in ounces of water per day.  Example: 140 lbs.= 70 ounces of water.

If using milk, stick to plant-based varieties such as almond, coconut, and hemp milk.

Yes, all fruits and veggies are allowed.  Pretty much any food that contains one ingredient is okay.  Examples: apple, broccoli, pineapple, peanut butter, oats, quinoa, coconut. 

The key is to focus on upgrading the quality of everything you are currently eating by improving the ingredients and choosing foods closer to the center of the Food Target®. 

When it comes to purchasing organic, the first place you should start is with animal products. When buying USDA sealed organic animal products, you can ensure that the animals were raised without antibiotics, growth hormones, or genetically modified feed, which can all disrupt our system and make the body acidic. You can also be sure that the animals were fed a diet free of pesticides, herbicides, and fungicides, which is better for the animal and the environment.

The second place to start when buying organic is with any produce items where you eat the skin (also called the dirty dozen). These are items that tend to absorb the most fertilizers and pesticides which can also be acidic on the body. Don’t worry about buying organic when it comes to buying anything where you remove the skin like avocados, bananas, and watermelon unless you prefer.

Typically, organic packaged or canned items will contain healthier ingredients and will be minimally processed. Always read the ingredients and use your judgment when it comes to purchasing packaged items.

Protein/food bars are allowed only if the ingredients fall within the foods listed in this challenge.  Some of our favorite challenge friendly food bars include On Target Living Fruit and Nut bars (Chocolate HempCinnamon Raisin, and Lemon Blueberry), Raw Revloutions, & That’s It Bars, all of which are great choices.  Whey protein is not included on this challenge, as it tends to be naturally more acid- forming on the body.  Try to stick to more plant-based proteins like hemp seeds, flax, chia, or nuts.  Remember to always look at the ingredients when choosing shakes or supplements.

Focus on quality over quantity.  The better-quality foods you eat the less likely you are to overeat these foods and therefore will not have to worry about counting calories.  But if you have the urge to overeat broccoli—by all means go for it!

This is YOUR challenge! Test yourself to see how clean you can eat during these 21 days.  Condiments are okay but they tend to have added ingredients that you may not need like sugar, processed oils, and artificial or natural flavorings.  Stick to real, wholesome foods as these will provide the most nutrition and flavor. If making your own salad dressings, try mixing extra virgin olive oil with balsamic or apple cider vinegar.


“I felt horrible the first few days (coffee withdrawal) but now I feel awesome! I am sleeping better than I ever have and my energy is through the roof!  Love trying new foods and am obsessed with quinoa. Didn’t even know how to say it before this. This has been a great kick-off to a new and healthy year ahead.

-Jill Jones

“I couldn’t believe how simple this challenge was to follow and how powerful these rest, eat, move practices were on my overall health and performance. I didn’t quite understand cell health and the idea of getting healthy from the inside out, but as soon as I started to change my unhealthy habits and replace them with healthy new habits, the weight just started to melt away. I don’t feel like I am restricting anything and in fact, I feel like I am able to have so much more.”

-Ann Wilson

“This challenge made me think about food and eating in a whole new way. I no longer eat healthy because I should or I have to, I eat healthy foods because I love the way it makes me feel and I WANT TO!”

-James Campbell


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