IN 2017 ACQUIRING NEW KEY HOUSEHOLDS WILL ONLY GET HARDER.... Client events are a proven method to fill a room with potential clients if you fix these FOUR significant issues…
THE FOUR ISSUES PREVENTING WILDLY SUCCESSFUL CLIENT EVENTS
GETTING THE RIGHT PEOPLE IN THE ROOM
THE BEST USE OF TIME & MONEY
NOT ENOUGH FOLLOW THROUGH
DEMONSTRATING ROI OVER TIME
The On Target Living
Client Captivation Program
FIXES These Four Issues
FILL THE ROOM WITH THE RIGHT PROSPECTS
PREPARE THE FA FOR CONFIDENT CONVERSATIONS
CAPTIVATE THE CLIENT WITH A POWERFUL LIVE EVENT
CULTIVATE THE CLIENT WITH FA FOLLOW THROUGH
THE FA FOLLOW THROUGH SYSTEM
COPY AND PASTE EMAILS FOR FA'S TO SEND OUT
90 DAYS WORTH OF FOLLOW UP MATERIAL
TALKING POINTS FOR RELEVANT FOLLOW UP
Typically, the biggest complaint we've heard from FA's is....
I wish I would've gotten more clients here.
We can comfortably address any audience size, from an intimate gathering of 40 to a full house filled with 400 clients and prospects.
Our suggestion...talk with our coordinator team to land on the right number and we can work together to fill the room with the right people. But generally we will recommend you finding the number to generate a significant ROI for your program.
The client captivation program is designed to do four things:
1. Help you fill the room with the right people.
2. Prep the FA to be confident and knowledgeable about the event.
3. Deliver a transformational experience for clients and prospects that they remember.
4. Provide the FA with all the tools and structure needed to make follow through happen by making it easy to reach out and connect.
We recognize most firms or wholesalers have practice management resources to help FAs who need additional support with closing or other sales process.
We do provide ongoing support and more resources if an FA needs help with something specific to our content.
The market is saturated with good speakers who can deliver a solid client event.
Generals, politicians, former sport stars, and other subject matter experts are easy to find and book.
In every case you are purchasing an hour or two of their time.
Which is why we are different.
We help you on the front end with marketing, we help you prep your FAs, we rock your clients world, and finally give FAs a follow through system to make meaningful contact with prospects.
The client captivation program is the only turnkey solution designed to make an investment in a client event deliver profitable ROI.
Based on the science behind selling it's well established that sustained follow up is a key differentiator for top performers.
Different studies carried out at different times, in different places, by different market research companies over a number of years reveal that 80% of non-routine sales occur only after at least five follow-ups.
Think about that. It takes at least five continuous follow up efforts after the initial sales contact, before a customer says yes.
There are some fascinating statistics on this:
44% of sales people give up after one "no"
22% give up after two "nos"
14% give up after three "nos"
12% give up after four "nos"
That tells you that 92% of sales people give up after four "no's", and only 8% of sales people reach out a fifth time.
When you consider that 80% of prospects say "no" four times before they say "yes", the inference is that 8% of sales people are getting 80% of the sales.
FEEDBACK FROM FRIMS AND FA'S
"Following our event, I had people calling, texting and emailing how great the event was and that On Target living blew the doors off the place."
- Brian Shambo
Financial Advisor Merrill Lynch
"I recommended Chris speak at a client event
for two of my top financial advisors.
After several other presentations, Chris finally took the stage. The crowd of 200 was restless at that point, but 3 minutes into Chris' presentation you could have heard a pin drop.
They were captivated.
And one hour later, they still wanted to hear more from Chris. He shared easy, practical ideas for living a healthier, more vibrant life."
"I have been fortunate to have On Target Living out in front of my clients on three separate occasions and they have always exceeded expectations.
The client feedback has been overwhelmingly positive and the crowd that gathers around Matt for cod liver oil shots and questions after each event never ceases to amaze me.
The On Target Living program has been a great relationship builder for me and I look forward to working with Matt, and the On Target Living Team, in the future."
RVP IVY Funds Distributors Inc.
ON TARGET LIVING...
DEVELOPS LEADERS AND TRANSFORMS ORGANIZATIONS
Founded by Chris Johnson in 2006, On Target Living is driven by a unique mission: to transform organizations, leaders, and individuals by increasing their capacity to perform at the highest levels.
We take a different approach than most leadership and performance development companies.
10 years working in the trenches, side by side with top performers has taught us the fundamental secrets to success.
We say 'secrets' but it's really quite obvious when you think about it...
People are stressed out, overworked, distracted, overwhelmed, expected to do more with less, and the 'performance price' is the erosion of lifestyle.
If a house has a crumbling foundation, you wouldn't stack more on top...unless it's a house of cards.
Our transformational programs are designed with one primary outcome in mind: effect massive positive ROI for the individual and organization by unlocking performance capacity.